The AI Advantage: A Competitive Strategy

Online course

Define your organisation’s competitive edge in an AI-driven market. See how established firms defend, rebuild, and compound their market advantage; and leave with an actionable, expert-assessed competitive strategy for your own organisation.

3 weeks, entirely online

5 hours per week, cohort-based learning

Weekly modules, flexible learning

£650 21-day, fully refundable policy

On completion of this course, you’ll walk away with:

1

A defensible competitive strategy for your own market, developed, pitched, and pressure-tested by an LSE expert, and ready for you to share in your next board or strategy meeting.

2

Practical frameworks that move beyond broad discussions on AI to determine how AI is reshaping competition in your industry, whether established players or AI-native challengers are better placed, and what opportunities and risks exist.

3

An understanding of the conditions you need to maintain and grow your AI advantage, and the four critical failure points – from data stagnation to changing regulations – that signal your AI advantage is about to quietly run out.

4

A new, practical approach to competitive strategy that shifts your focus from AI disruption to strategic action in just three weeks, as you work through real-world case studies, attend live online sessions, and complete a hands-on assignment that culminates in a recommendation for your organisation.

Module 1

Rethinking competitive advantage in the AI era

Discover how AI transforms competitive advantage into a dynamic process of systemic learning.

Module 2

How AI compounds advantage, and where it breaks

Explore user interactions and behavioural data in AI enabled systems.

Module 3

Finding your edge in an AI-disrupted market

Learn how to compare established companies with AI natives.

Course Convenor

Dr Antonio Cordella

Associate Professor of Management, LSE
Dr Antonio Cordella is an Associate Professor in the Department of Management at the London School of Economics and Political Science (LSE) and a Visiting Professor at the Maastricht Graduate School of Governance, UNU-MERIT, in the Netherlands.
His most recent research examines how algorithmic systems and AI work and reshape organisations and decision-making, with a particular focus on how these technologies reconfigure – rather than simply replace – human judgement, producing consequential yet often invisible structural effects on strategy, operations, and outcomes.
He advises international organisations, senior leaders, and executives on the strategic use and adoption of digital technologies and AI, helping organisations navigate the organisational, ethical, and governance challenges that accompany digital transformation.
He teaches courses on digital transformation and AI for business and has published widely in information systems, digital governance, and technology-driven organisational reform. An Italian national, he holds an undergraduate degree in political science from the University of Bologna, Italy, and a PhD in Information Systems from the University of Gothenburg, Sweden.

This course is for you if you are:

A leader, executive, consultant, founder, or investor who is navigating AI-driven competition and responsible for making decisions in response to shifting competitive dynamics, in any industry. No technical background or prior study in AI or data science is required.

This includes:

Strategy and business-unit leaders; commercial, marketing, product and go-to-market leaders; general managers in established firms facing AI-native competition; and executives and business owners – professionals who are being asked whether an AI-native competitor can take their market and need to know whether their organisation’s moat – or current competitive advantage – is real or imaginary.

This course is also tailored for professionals in the following roles:

Management consultants and strategy advisers; founders; investors; and senior specialists – those who need to advise on AI exposure but aren’t able to judge their advantage and don’t have a defensible framework to show their reasoning to their clients or investment committee.

An online education that sets you apart

This LSE online certificate course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals and benefit from the opportunity to:

Gain verifiable and relevant competencies and earn invaluable recognition from a world-leading social science university, entirely online and in your own time.

Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

Want to know more?

Enter your information to access the course prospectus and learn more about this course from GetSmarter.

View Course Prospectus