THE LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE

COMPETITIVE STRATEGY AND INNOVATION

Leverage organisational resources to set your company apart and drive innovation for business performance.

Duration

8 weeks, excluding
orientation

Effort

6–8 hours per week,
entirely online.

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

The ability to benchmark your business against competitors and the confidence to respond to disruption and competition strategically.

2

A strategic assessment of what makes your business unique and current organisational resources that could be used for competitive advantage.

3

The skills to drive innovation through the strategic application of design thinking, customer journey mapping, and blue ocean strategy.

4

A practical, comprehensive toolkit to foster consistent innovation in your organisation for improved business performance.

COURSE CURRICULUM

Over the duration of this online short course, you’ll work through the following modules:

MODULE 1
The resource-based view of the firm

Learn about the key concepts that define a resource-based perspective of competitive strategy and innovation.

MODULE 2
The trade-off between value creation and value capture

Learn more about coopetition, value creation, and the trade off between value creation and value capture.

MODULE 3
Value proposition and strategic resources

Learn how to leverage strategic resources to protect a unique value proposition.

MODULE 4
Cumulative resources and internal organisation

Learn about leveraging cumulative resources to bolster your organisation’s unique value position.

MODULE 5
Innovation, competition, and blue ocean strategy

Use the concept of the blue ocean strategy to suggest changes in competitive positioning.

MODULE 6
Disruption and competence destruction

Discover how agile organisations can resource the right innovations.

MODULE 7
Design thinking for an innovation system

Learn about the design thinking process, and how it applies to an organisational context.

MODULE 8
Customer journey mapping and innovation in practice

Reflect on how you might be able to apply innovation systems in your organisational context.

COURSE CONVENOR

Dr Lourdes Sosa

Associate Professor, LSE Department of Management

Prior to joining LSE as an associate professor, Dr Lourdes Sosa spent seven years at the London Business School where she taught in the MBA, Executive MBA, Master of Management and Executive Education programmes. She received her PhD at the MIT Sloan School of Management. Preceding her academic career she worked in R&D management at General Electric and General Motors.

Dr Sosa studies technological discontinuities, a pervasive phenomenon in which a radical change in technologies disrupts a market, commonly referred to as creative destruction. In her work she uses technological discontinuities as an opportunity to contribute to mainstream strategy's objective of explaining within-market differences in firm performance. Furthermore, by looking at variation in the ability of established firms to adapt to a radical change in technologies, she also finds an opportunity to contribute to research on organisational change.

She is specifically interested in understanding the competitive dynamics of the R&D race that ensues through a technological discontinuity, thus her current interest in the pharmaceutical industry and the biotechnology revolution.

An active member of the Academy of Management, INFORMS, and the Industry Studies Association, she has won awards from these associations for her research. She is currently on the Editorial Board of the Academy of Management Journal.

Accreditation Logo

This Competitive Strategy and Innovation online certificate course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 70 hours of learning.

Note: should you wish to claim CPD activity, the onus is on you. The London School of Economics and Political Science (LSE) and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

AN ONLINE EDUCATION THAT SETS YOU APART

This LSE online certificate course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who've already had the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from a world-leading social science university, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

VIEW COURSE PROSPECTUS

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